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VP Marketing at Atlantic and Pacific Real Estate

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About this job

Job Description:


Atlantic and Pacific Real Estate is a growing national real estate brokerage firm. We currently have 24 offices and we are expanding quickly. In order to provide our agents and brokers with the best resources, we are looking for an experience VP marketing.

VP Marketing - Atlantic & Pacific Real Estate, LLC (APRE)

Contribute to the development of APRE’s marketing and brand strategy. Work closely with business unit executives, sales leaders and brokers to establish and promote brand. Develop tools for brokers and agents to maximize sales efforts. Establish and develop promotional, sales and marketing collateral plans and materials for implementation by agents and brokers. Work with internal and external staff in development and enhancement of company’s web site. Responsibilities would include developing tools for agents and brokers to promote APRE properties as well as solicit sellers.

• Develop creative, multiplatform campaigns to include marketing materials and targeted mailings to reach new customers.

• Work collaboratively with our experienced sales agents, brokers and executives to determine needs and devise creative solutions.

• Develop on line tools for national agent base to provisions materials and processes that provide a consistent, pre-approved message to potential customers.

• Develop multichannel marketing approach to include buyers, sellers, servicing operations and investment firms.

• Create tracking and benchmarking methodology to monitor participation and success of various marketing initiatives.

• Enhance, expand and develop marketing strategies, tools and collateral to acquire, distribute and manage leads

Must have proven ability to generate new and unconventional ideas and to translate them into successful campaigns. Must have strong writing skills, a teamwork mentality and extensive experience in the real estate market. Previous experience developing successful multimedia strategies is essential. Minimum 10 years experience in marketing, public relations or advertising. Four year degree in business, marketing or communications

How to apply:


Contact Linda Blakemore - Talent Acquisition
linda.blakemore@carringtonmh.com
949-517-7123


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Posted on Aug 31, 2010

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